Why iOS ads work
You know, those annoying bars across your screen at the top or bottom in free apps. They don’t work because you think they’re interesting and make you want to tap on them, they work because they’re annoying.
They only work if there’s also a paid version of the app available. Here’s what happens:
You play your game, you use your app. All free. Awesome!
They have ads at the bottom. They suck.
You don’t want to click them to support the douche-wad that dared designing an ugly banner like that, but they’re still annoying.
What do you do? Upgrade to the paid version.
Developer gets paid, you lose the ads.
They’re like the shareware nag screens we had in the 90’s in Windows 95 programs..
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